BlackPink member Jennie, left, and BTS member Jimin/Courtesy of YG Entertainment and BigHit Entertainment

2 idol stars remain atop the table for half a year

The Korea Institute of Corporate Reputation (KICR) compiles data on media attention and comments on social networking sites to rank the country’s idol group members every month.

The Seoul-based institute divides the research into two groups by gender. If not, two K-pop superstars of BTS Jimin and BlackPink Jennie would stage a tough battle for the top spot.

The KICR recently said that Jimin gained the highest points for June to remain atop the table for six straight months. Among girl group members, Jennie has been second to none for half a year, too.

Their bandmates also took high places in the brand reputation rankings. V and Jungkook trailed Jimin at second and third spot, respectively. Jisoo came in at third place.

Key phrases associated with Jimin was donation, Busan, and ARMY.

Jimin donated some $85,000 early this year to help underprivileged students, and BTS had fan meetings in Busan on June 15 and 16 in time with its sixth anniversary.

Short for Adorable Representative M.C. for Youth, ARMY refers to global fans of BTS.

For Jennie, people talked about such issues as concert, fashion, Kill This Love, and cute.

BlackPink released its latest song “Kill This Love” on April 5. In two months, its music video amassed more than 400 million YouTube views.

A week after the hit song of BlackPink, BTS dropped its fourth studio album “Map of the Soul: Persona.” Its title track “Boy With Luv” racked up 390 million YouTube views.

Jennie’s achievement is notable because it came amid a scandal involving its management agency, YG Entertainment.

Earlier this month, its founder Yang Hyun-suk resigned from all posts of the label as a new drug scandal related to its artist surfaced.

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The publisher studied Korean history in Seoul and management of business administration in the United Kingdom. He has 20-year experiences in the media business. Kim can be reached at or 82-2-6956-6698.