K-pop boy band keeps smashing records
The seven boys of K-pop sensation BTS continue to make history with their comeback album “Map of the Soul: Persona” by collecting 100 million views on YouTube in less than two days for the...
More than 78 mil. fans watch BTS music video on Day 1
K-pop girl group Blackpink made YouTube history early this month as its new title track “Kill This Love” and a music video for the song racked up 56.7...
K-pop boy band fascinates fans with new album
Once again, K-pop fans are going crazy over megastars BTS, which dropped their much-anticipated comeback album, “Map of the Soul: Persona,” on April 12.
The seven-member boy band, also known as the Bangtan Boys,...
Korea's top companies use K-pop stars as brand ambassadors
Seeking to boost their global businesses, Korea’s top two companies adopt a marketing strategy of taking advantage of K-pop groups as their brand ambassadors.
Korean firms have long depended on K-pop celebrities...
7-track album will be released on April 12
Not only ordinary K-pop fans but also global celebrities seem to wait for the advent of the much-anticipated new album of BTS, “Map of the Soul: Persona,” which will be released on...
K-pop band teams up with Halsey
Early this week, K-pop superstar BTS dropped a teaser trailer of “Boy with Luv,” the main track of the seven-member boy band’s forthcoming album “Map of the Soul: Persona,” featuring American diva Halsey.
In the...
Fans of K-pop stars rush to Korean courses
Asian fans of K-pop music - mostly from Japan, China and Southeast Asian countries - are starting to learn Korean to better understand their favorite stars.
In Thailand for example, 130 secondary schools...
Premium SUV whose brand ambassador is BTS enjoys huge popularity
Whatever has something to do with Korean superstar BTS seems to succeed. And this time around, it is a sports utility vehicle (SUV) of Korea’s Hyundai Motor, named the Palisade,...
Korean firms will benefit from BTS success
If Korean superstar BTS chalks up another success with its new album, “Map of the Soul: Persona,” to be released mid-April, it will have big implications not only for pop culture but also...
Netmarble to launch online game featuring BTS soon
After months of hype, K-pop superstar BTS, also known as Bangtan Boys, plans to release a new album, “Map of the Soul: Persona,” midway through this month.
And the news seems to have...