MakeIt says that its ETF Trend site has won the green light of the government as a news service provider midway through this August. Photo courtesy of MakeIt

ETF Trend strives to offer customized information

Short for exchange-traded fund, ETFs have caught on over the past few years across the world thanks to the financial products’ several outstanding advantages.

As a result, many media outlets sprouted up to offer information about EFT in overseas markets. But that was not the case for Korea for some reason.

MakeIt, which has proactively promoted ETFs here, strives to change that through its ETF Trend site that has won the green light of the government as a news service provider midway through this August.

MakeIt founding CEO Park Soo-in said that the news site will feature detailed information about ETFs not only from the Korean market but also from the world markets.

Through the ETF Trend site, the only ETF-specific media outlet, we will provide information about ETFs in a timely and accurate manner to support retail investors,” Park said in a statement.

Included in our contributing writers are so many experts about EFTs and the economy. They will help our readers remain informed about what is going on in the EFT markets.”

For example, MakeIt said that Kim Young-ick, a professor of economics at Seoul’s Sogang University, is writing insightful columns about the global economy.

In addition, analysts from top-tier brokerages like Samsung Securities, Daishin Securities, Hana Financial Investment, and EBest Investment & Securities contribute articles or columns.

MakeIt also tried to raise the awareness about ETFs in other ways.

Earlier this June, the Seoul-based outfit published “ETF Trend 2020 Vol. 1.” The first edition of the Korean-language book sold out in just a month after it hit the shelves.

This month, the company is scheduled to come up with an all-in-one investment platform, called ALAP, which it says will enable clients to trade shares and learn financial content simultaneously.

ETFs track an index as compared to index funds. They are regarded as low-risk investments thanks to their diversification, low management fees, and high price visibility.