The Korea Ginseng Corporation has spearheaded South Korea’s red ginseng business with its traditional red ginseng extract product, left, and red ginseng drinks packaged in pouches, center, and those in portable pouches, right. Photo courtesy of Korea Ginseng Corporation

Recently, portable-pouch products gain popularity

Korea ginseng is a medicinal hub used to treat various diseases. And fresh ginseng plants are processed to the world-famous red ginseng, which is abundant with saponin.

The Korea Ginseng Corporation (KGC), which churns out Korea’s foremost red ginseng brand CheongKwanJang, recently said that the consumer trends had changed over the past few decades.

“Before the New Millennium, the red ginseng extract products won the hearts and minds of end users. Back then, more than 1 million bottles were sold every year,” a KGC official said.

“In the 2000s, red ginseng drinks packaged in pouches gained great popularity. And in the 2010s, more convenient products of our Everytime brand came to the fore.”

Everytime is red ginseng extract powder packaged in a stick pack, which contains the recommended daily dose. Thanks to the convenient pouch, people can consume it on the go.

Since its debut in 2012, Everytime has especially drawn consumers in their 20s and 30s. Even after the virus pandemic, the sales of Everytime jumped almost 30 percent among the young generations.

In comparison, 40-somethings and 50-somethings still love red ginseng drinks packaged in pouches, while senior citizens love traditional extract products, according to the KGC.

Korean red ginseng

Red ginseng is acknowledged as one of the best health foods not only in Korea but also across the globe _ scores of countries import Korean red ginseng products, including those of CheongKwanJang.

There are a set of benefits for which Korea’s red ginseng is known. Included in the advantages range from boosting stamina and the metabolism to calming nerves and detoxifying the body.

The Korean government approved red ginseng as one of 24 products, which help improve human immunity.

Red ginseng made of six-year-old ginseng roots is recognized as the best product.

Many Korean companies use six-year-old roots. In particular, the KGC has used only six-year-old ginseng roots to make its CheongKwanJang products.