The man wants to make his wife happy. Charles L. Langs sitting at the table and tinkering. With a brush he sweeps carefully glue on the edge of the colored and patterned cloth hat. The Cone will eventually hold good to his wife.

On the 28. In July 1948, an entrepreneur from Detroit filed for its frilly Cup to the Patent as a “Breast cover”, strapless, backless brassiere, which would be held in place by nothing more than glue on the skin. No straps, no wire, no rubber band.

The idea came to him, told Lang’s 1949 “Life”magazine, as he watched his wife, Mary, sunbathing in Florida, as she shifted the straps of her swimsuit, in order to achieve even tan.

Only a few years earlier, in 1946, had presented to the mechanical engineer and late bloomers swimwear designer Louis Réard in Paris its latest creation: the Bikini, consisting of only four tiny Fabric triangles.

Lang’s had going for a Bikini Designer, a similarly unusual. With Front panels, after all, he knew: As a graduate of the prestigious Yale University, he earned his money in the automotive industry – with a chrome-plated radiator grille for Cadillac and Ford. The patent sketch, reminds astonishingly to a car headlight, but that was probably just a coincidence. Much more important: The covers were not screwed, but glued.

photo

he took in a friend who is a chemist: Charles Walton was head of product development of the tyre manufacturer Goodyear and worked since 1947 in the case of Minnesota Mining and Manufacturing, in short: 3M, the adhesive manufacturer, and later for the yellow “Post-its”.

Walton should develop a glue that was in pain – and residue-free to remove, but he was apparently also to a large extent. Because while the patent application was originally on a disposable Bikini made of “cheap materials”, and improved by Charles L. Langs, on 14. February 1949, with a second patent application to The breast covers were re-usable, by generating a new adhesive-coated Ring on the edge.

Large business with small clothes

Lang’s called his breast cones “Poses”, written with a macron, thus, a longitudinal dash above the e, so that you can “pose-ease” should be pronounced, in the sense of easily. The ruffles cones were so tight, claimed Lang’s, that they remained in Position, even if their wearer to jump from a three meter Board.

Accustomed to thinking in terms of the size of the car productions, tarpaulin Langs to produce 200,000 Poses daily, wrote “Life”. The Marketing campaign, including the great “Life”photo series with the inventor of the Glue and Models in the Sport has had success: was able to Lang’s rescue against orders.

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“headache, it is rather how to meet the demand,” reported a couple of weeks later, the “Business Week”. The business with the small clothes had become for the 36-Year-old quickly. No longer was Lang’s tinkering with all the hat itself, via an advertisement in the “Wall Street Journal” he was looking for “a Person or a company, which takes care of sales and production”.

in the same year, the “Time”magazine announced the sale of Lang’s’ company of the U.S. conglomerate Textron Inc. For 70,000 US dollars in cash, and the prospect of additional license fees split Langs out of his glue-Bikinis and left the Trouble to the new owners: customers complained about shoddy workmanship and non-delivery of your orders.

As the patents were issued at the beginning of the fifty years, had the Poses their best time already behind itself. The Hype was over. More than a half-century later, the carrier were loose bra still imperfect invention in the history of the swimwear, because they were either uncomfortable or were not where they belonged. Of Lang’s perky cones you saw, nothing more.

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