Korean boy band BTS/Courtesy of BigHit Entertainment

Korean boy band expected to set more records

The seven members of K-pop superstar BTS keep renewing records with their comeback album “Map of the Soul: Persona,” which was released on April 12.

The music video of the album’s title track “Boy With Luv” racked up a whopping 74.6 million YouTube views on its first day of release and surpassed 100 million views in less than 38 hours.

Both are records for the world leading video-sharing website in its 14-year history.

Now all eyes are on whether BTS will be able to achieve another feat of breaking the record for the fastest video release to generate 1 billion YouTube views.

Singer Adele holds the current record – her 2015 music video “Hello” reached 1 billion views in 87.4 days.

In consideration of the great popularity of the BTS video, observers project that BTS will be able to break the three-year-old record in a convincing way – The billionth view of the BTS video is expected to come in June.

It took four days for Adele’s “Hello” to cross the 100 million view mark compared to 38 hours for the latest BTS video clip.

During the history of YouTube, only three videos achieved the exploit of amassing 1 billion views in less than 100 days after their release.

Included in the three are “Despacito” by Luis Fonsi and “Shape of You” by Ed Sheeran, both in early 2017 on top of Adele’s “Hello.

Of note is that PSY’s “Gangnam Style” became the first video to be viewed more than 1 billion times on YouTube. It took 159 days in 2012.

PSY whose real name is Park Jae-sang is a compatriot of BTS members – RM, Suga, Jimin, J-Hope, Jin, V, and Jungkook.

BTS, also known as the Bangtan Boys, is scheduled to launch a world tour next month, which will feature a total of 16 shows across four continents including such famous venues as Wembley Stadium in London.

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Hillary Lee studied literature in Seoul. Lee has big interests on various topics including IT, BT, business and finance. Lee can be reached at homin30@hanmail.net or 82-2-6956-6698.