Innocean adviser Chung Sung-yi, left photo, and Hyundai Commercial adviser Chung Myung-yi are daughters of Hyundai Motor Group Chairman Chung Mong-koo. Photo courtesy of Innocean

This is the third of a series highlighting businesswomen related to South Korea’s sprawling business conglomerates, called chaebol. _ ED.

Daughters from Samsung Group, the country’s No. 1 chaebol, have grabbed much attention, as shown by Hotel Shilla CEO Lee Boo-jin and Samsung Welfare Foundation chief Lee Seo-hyun.

By contrast, the media did not pay much attention to those from No. 2 player Hyundai Motor Group, possibly because they did not come to the fore in the management compared to Samsung heiresses.

Hyundai Motor Chairman Chung Mong-koo has one son _ Hyundai Motor Executive Vice Chairman Chung Eui-sun who is practically leading the conglomerate_ and three daughters.

The three are Innocean adviser Chung Sung-yi, Hyundai Commercial adviser Chung Myung-yi, and Haevich Hotel & Resort Chief Director Chung Yoon-yi.

First daughter Chung Sung-yi

Born in 1962, Chung Sung-yi got married to Daejeon Sun Hospital head Sun Doo-hoon in 1985. Thereafter, she took care of her home for almost two decades without taking any managerial role.

In the mid-2000s, she started working for Innocean, an advertisement affiliate of Hyundai Motors, to head the firm’s fast growth. She is now the outfit’s biggest shareholder with about 28 percent.

Innocean is now competing with Cheil Worldwide head-to-head to take the lead in the country’s advertisement industry. The latter is an ads agency of Samsung Group.

Second daughter Chung Myung-yi

Chairman Chung’s second daughter Chung Myung-yi was born in 1964 and now works for Hyundai Commercial.

Her husband is Chung Tae-young, who is in charge of Hyundai Motor’s financial subsidiaries, including Hyundai Card, Hyundai Commercial, and Hyundai Capital.

Third daughter Chung Yoon-yi

Chung Yoon-yi, who was born in 1968, got divorced with former Hyundai Hysco CEO Shin Sung-jae in 2014. She is now heading Haevich Hotel & Resort, a Hyundai unit.

Hyundai Executive Vice Chairman Chung Eui-sun is the youngest brother as he was born in 1970. He is now a de facto chief of Hyundai Motor Group.