Diageo Korea CEO Dan Hamilton, second from left, holds an agreement with British Ambassador to Korea Colin Crooks, third from left, after signing a sponsorship contract at the British Embassy in Seoul on April 19. At far left is Diageo Asia-Pacific Financial Officer Sathish Krishnan, and at far right is Tony Clemson at the British Embassy in Seoul. Photo courtesy of Diageo Korea.

Diageo Korea sings MOU with British Embassy in Seoul

Diageo Korea announced on April 20 that it had signed a memorandum of understanding (MOU) with the British Embassy in Seoul to keep sponsoring the Chevening Scholarships.

Funded by the government and partner organizations, the United Kingdom started the Chevening Scholarships Program in 1983 to build the country’s network of friends.

The scholarship is awarded to talented students for master’s degrees at U.K. universities when they have outstanding academic backgrounds and potential leadership.

The recipients are hand-picked by British embassies across the world. It has built a global network of over 50,000 alumni from around 160 countries.

Diageo Korea began sponsoring the program in 2006 by signing an agreement with the British Embassy in Seoul and decided to extend the sponsorship through 2026.

“We will support Korean talent to develop academically and grow into global leaders in various fields of society through the sponsorship of the Chevening Scholarship,” Diageo Korea CEO Dan Hamilton said.

“Diageo Korea plans to continue to take the lead in fostering next-generation leaders.”

Ambassador of the British Embassy in Seoul Colin Crooks said, “2023 is the 140th anniversary of diplomatic relations between Korea and the U.K. along with the 40th anniversary of the Chevening Scholarship.”

“These opportunities were possible thanks to the support of partners such as Diageo Korea,” he said. “We are pleased to continue our historic Chevening partnership with Diageo Korea and that Korea’s most talented will continue to study in the U.K. with full scholarships.”

In the meantime, Diageo Korea has held various social contribution activities here, including healthy drinking campaigns and donations to local communities, as well as fostering domestic talent.

Late last year, the ‘DRINKIQ Quiz’ campaign was used to promote the right knowledge of drinking, and the cumulative number of visitors to the official website exceeded 2.5 million over the past three years.

Earlier this year, as part of its ESG management, Diageo delivered donations to the social enterprise LOVERE:PAPER, which helps senior citizens.

Short for Environmental, Social, and corporate Governance, ESG refers to the three major factors in gauging the sustainability of a corporation or business.

The concept has become a buzzword in the world over the past several years.