Korean liquor giant cooperates with global powerhouse
![González Byass General Manager Enrique Murillo, left, and Golden Blue International Director Kim Gwan-tae pose during a meeting to strengthen the business alliance. The gathering took place in Seoul earlier this month. [Photo courtesy of Golden Blue International]](https://cdn.newsarticleinsiders.com/news/photo/202511/3326_5340_1049.jpg)
South Korea’s liquor giant Golden Blue International announced on Nov. 26 that it has concluded an official business meeting with Spain’s González Byass to reinforce their partnership.
The Seoul-based corporation noted that the meeting was held earlier this month at its office.
Founded in 1835, González Byass is a historic global producer and distributor of wine, whisky, brandy, and gin, exporting to around 50 countries across Asia, the United States, and Europe. The company is especially renowned for its sherry wines, long treasured by wine enthusiasts worldwide.
Golden Blue International first partnered with González Byass in April 2022, signing an import and distribution agreement for Nomad Outland Whisky—better known simply as “Nomad.”
As Korea’s only outland whisky, Nomad has built a strong following, thanks to its distinct sherry-forward aroma developed through the Spanish producer’s deep winemaking expertise, according to Golden Blue.
The company said that the recent meeting brought together senior executives from both companies, including General Manager Enrique Murillo and Xavier Vicente, Asia-Pacific Sales Director, on behalf of González Byass.
Representing Golden Blue International were Marketing Division Director Kim Gwan-tae and Deputy Marketing Director Jung Min-wook.
During the discussion, both sides agreed to expand investment in the Korean whisky market and strengthen marketing initiatives to increase brand recognition for Nomad.
The companies expressed a shared commitment to closely target young consumers and to develop tailored commercial and marketing strategies.
They also reviewed plans for widening sales channels and raising market share.
Nomad has gained strong traction in Korea largely due to its uniqueness as a whisky produced by a wine-specialized company. Its differentiation has resonated especially well with younger drinkers.
“Nomad has successfully established itself in the Korean market through differentiated marketing efforts and active sales strategies aimed at younger consumers,” Golden Blue Director Kim said.
“We will continue to strengthen our partnership with González Byass to grow Nomad into one of Korea’s leading whisky brands.”